Vitafresh – The Natural Way to Freshness

Natural Shelf-Life Extension with VITAfresh

Consumers around the world are choosing fresh-cut fruits and vegetables more than ever. These ready-to-eat options offer convenience and health benefits. However, they also spoil quickly due to browning, dehydration, and microbial growth.

To solve this, many producers still rely on chemical preservatives like sulphites. But these come with major downsides, health risks, off-flavours, and growing regulatory restrictions.

VITAfresh: A Safer, Cleaner Alternative

VITAfresh is a vitamin and mineral-based solution that preserves fresh produce naturally. It does not contain sulphites or acids, making it safe for both workers and consumers.

Unlike chemical preservatives, VITAfresh is odourless and neutral in taste. It keeps the natural flavour and appearance of your produce intact.

Key Benefits of VITAfresh

• Extended Freshness: Keeps produce crisp and visually appealing for up to 7 days
• Safe to Use: No harmful acids or sulphites
• Worker- and Consumer-Friendly: No strong smells or chemical residues
• Simple Application: Mixes with water and fits into your existing workflow
• Certified: FDA-approved, GRAS, FSSC 22000, ISO 9001, Halal, and EU Regulation (1333/2008) compliant

Solving Industry Challenges

VITAfresh addresses many of the biggest issues in fresh produce handling:

• Reduces Spoilage: Lowers food waste due to short shelf life
• Preserves Moisture: Ideal for hot climates like the Middle East and Africa
• Supports Logistics: Helps imported produce last longer despite delays
• Matches Market Trends: Clean-label friendly and fully natural

A Scalable, Sustainable Solution

Whether you are a processor, distributor, or retailer, VITAfresh helps you meet clean-label standards while extending shelf life and reducing waste. It is especially valuable for large-scale operations and export markets that demand both performance and safety.

Learn More About VITAfresh